A Snuggie built for two?
Thanks to the ultra-exclusive runway show for Snuggie, we were spared the untimely death by cuteness that was subject to The Cut from New York Magazine. After the jump, Fandom Fashionista gives you her review of the Snuggie Runway show.
Just when you thought it was safe to go back outside in cooler weather, Snuggie had a fashion show today. Thanks to the wonderful Twitpics at The Cut (follow @cutblog on Twitter!), I can now give you the run-of-show and my thoughts on Snuggie’s first “collection”.
Snuggie’s show began with Ross “the Intern” Matthews as emcee (or maybe just a double, I’m having issues confirming/denying this evidence; see pic) with a small runway: bare and poorly lit.
A somewhat "snug" runway. (Oh like you wouldn't have?)
I can’t tell you how excited I was to NOT be invited to the show. Luckily, Twitter makes dreams come true. An audience of 12 people, with one photographer and a few bloggers armed with camera phones sat to one side, ready for the show to begin.
All photos courtesy of The Cut.
Snuggie tried their best to be fashionable, presenting animal prints such as leopard and zebra print. What I’m curious about is who are the models and who’s styling the show. Pairing Snuggies with sunnies? I thought this was about keeping warm indoors and out. I almost never wear my sunnies indoors or outdoors on a chilly day. And in case they didn’t know, it’s mostly overcast when it’s Snuggie weather. Oh my god, did I just use the phrase “Snuggie weather?” Shoot me.
Now the dog-and-child portion fo the show is a brilliant idea. Get them started on the Snuggie early. But the REAL genius came with collegiate Snuggies. This is where they may actually have a decent marketing strategy. Lord knows we all go to sporting events (or are dragged to them by significant others) and the weather during football season can get chilly. This school spirit Snuggie has a viable market on college campuses, alumni websites, and in stadium gift shops all across the country. Whether or not they’ll be stocking them at every school with a Division One team is anyone’s guess, but I think if Snuggie focused less on the fashion-conscious and more on the sports-fan, they’d be increasing their revenue by a sizeable amount.
A poor decision sending out to red schools back-to-back IMO.
And just so you know, only the hopeless will be the other prints Snuggie will soon provide (some of those hopeless being my friends, but i till love em). Camouflage print will be perfect for hunting Snuggie-lovers (as long as a bright orange vest is a gift with purchase). The Phish fan in all of us will love the tie-dye Snuggie, as long as we can remember if and where we packed it in the car (we’re soooo baked).
In the end, you all know how I feel abut the Snuggie. We’re not stupid. We can tell this was a Fashion Week marketing ploy (technically, most of Fashion Week is one big marketing ploy for something or another), but we just want to know if Snuggie was really trying to take themselves seriously, why the poor haphazard planning? The low attendance? The lack of stars who are firm Snuggie-believers? Clearly the flacks at Snuggie’s team have yet to do serious research.
The defendant.
And by the way, has Snuggle Bear tried to sue for defamation yet? I mean they may as well have been showing Snuggle Bear-skin Snuggies on that runway!
